Bad publicity damaged my brand, tennis legend Becker tells British court

3

German tennis star Boris Becker told a British jury on Monday that bad publicity damaged his personal brand, meaning he could not earn enough money to pay off his debts.

The six-time Grand Slam champion is on trial at Southwark Crown Court accused of failing to hand over assets, including nine trophies and medals.

That was after he was declared bankrupt in June 2017.

The 54-year-old Becker, wearing a pale blue suit and white shirt, sat in the witness box on Monday to give evidence.

The jury were told he has injuries to his ankle and knees.

His barrister, Jonathan Laidlaw, took him through his glittering tennis career.

This was when he was catapulted to stardom when he became the youngest player to win the Wimbledon men’s singles titles, aged 17, in 1985.

The court heard the former world number one earned a “vast amount” of money, winning about 50 million dollars in prize money and sponsorship deals.

He said he helped his parents build a house in his native Germany and paid cash for a family home in Munich, a property in Miami, Florida, and an estate in Mallorca, Spain.

This was worth about 50 million euros (54.9 million dollars) at the height of the property market.

But Becker went on to coach current world number one tennis player Novak Djokovic, worked as a BBC Sports commentator and acted as a brand ambassador for firms including Puma.

He said his earnings “reduced dramatically” following his retirement in 1999.

The German said he was involved in an “expensive divorce” with ex-wife Barbara Becker in 2001, involving high maintenance payments to their two sons.

He also had to support his daughter, Anna Ermakova, and her mother, in a deal which included a 2.5 million pounds (3.3 million dollars) Chelsea flat.

“I had a very expensive divorce and [had to pay] support for my daughter and her mother as well, all at the same time,” said Becker.

Becker, who was resident in Monte Carlo and Switzerland before moving to Britain in 2012, said he had “expensive lifestyle commitments”, including a 22,000 pounds-a-month rented house in Wimbledon.

He also owed the Swiss authorities five million francs (5.3 million dollars).

There is also a separate debt of just under one million euros in liabilities for a conviction for tax evasion and attempted tax evasion in Germany in 2002.

The court heard Becker’s bankruptcy resulted from a 4.6 million euros loan from private bank Arbuthnot Latham in 2013, and £1.2 million, with a 25% interest rate.

This was borrowed from British businessman John Caudwell the following year.

At the time, his estimated yearly earnings were 2.5 million pounds, but Becker said his “income fell at least 50 percent” and he struggled to make repayments.

“The first year of the loan, I could pay back roughly one million euros. But in the second year I had difficulties because various companies didn’t prolong their contracts,” he said.

“My image wasn’t as good any more, brand Becker was not regarded as highly as before and they didn’t want to be associated with a brand that was criticised in the media.”

Becker said he faced publicity “all around the world”, but especially in Germany and Britain, which has affected his ability to earn.

“[It is] very difficult when you are bankrupt and in the headlines every week for it. [It is] very difficult to make a lot of money with my name,” he said.

Becker, who was occasionally helped to give evidence by a German translator, denies 24 charges under the Insolvency Act.

They include nine counts of failing to hand over trophies and other awards, seven of concealing property, five of failing to disclose estate, two of removal of property and one of concealing debt.

He is accused of failing to hand over nine trophies.

These include two of his three Wimbledon men’s singles titles, an Olympic gold medal, his 1991 and 1996 Australian Open trophies and his Davis Cup trophy and gold coin.

Becker allegedly hid 1.13 million euros from the sale of a Mercedes car dealership he owned in Germany.

He also transferred hundreds of thousands of pounds to other accounts, including those of his ex-wife Barbara Becker and estranged wife Sharlely “Lilly” Becker, the mother of his fourth child.

The tennis legend is also accused of failing to declare two German properties, as well as his interest in the flat occupied by his daughter.

He was also said to have hidden an 825,000 euros bank loan and shares in a technology firm.

Becker, who arrived hand in hand with his partner Lilian de Carvalho Monteiro, said “almost every aspect” of his life had been controlled by others during his playing career.

“I didn’t have the patience to read all of the contracts I received,” he said, adding that he trusted the judgement of his advisers. (dpa/NAN)

3 thoughts on “Bad publicity damaged my brand, tennis legend Becker tells British court

Leave a Reply

Your email address will not be published. Required fields are marked *