YouTube shorts earmarks $100m fund for creators globally

YouTube Shorts on Thursday says it has earmarked $100 million for creators globally aimed at helping creators to earn and build their growing businesses.

Ms Addy Awofisayo, YouTube Partnerships Manager said in a statement that it was necessary during this time that the world was focusing on economic recovery

YouTube Shorts launched in July has now introduced the YouTube Shorts Fund.

Awofisayo said that the $100m YouTube fund was available to Nigerian creators who could receive up to $10,000 once their channels qualify.

She said that YouTube Shorts creators can now receive their share of a new $100 million YouTube Shorts Fund to be distributed over 2021-22, as a reward for creating exciting and engaging content on the platform.

According to her, the fund will be distributed to thousands of eligible creators each month as a bonus payment, based on their content’s performance in the previous month.

“Creators can receive up to $10,000 based on viewership and engagement of their Shorts content.

‘’To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts.

‘’The Shorts Fund is the first step in building a monetisation model for Shorts on YouTube and is a chance for creators to earn and build their growing businesses as the world focuses on economic recovery,” she said.

According to her, across the world, Shorts creators have already attracted millions of subscribers via their Shorts-only channels.

She said that Nigerians were showing a growing interest in this new short-form video experience, as seen in the top ten most viewed YouTube Shorts videos watched by Nigerians.

Creators in Nigeria looking to make their own Shorts videos and take advantage of the Shorts Fund can try these six tips to create compelling and engaging content on the platform.

(NAN)

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