Nigeria @60: FG calls for ideas on anniversary branding

Mouth-watering prizes await talented persons and creative individuals who can produce slogans, photographs, and poems for Nigerians to mark the country’s 60th Anniversary.

According to the Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami, the Federal Government, under the leadership of President Muhammadu Buhari, has approved an inclusive National Independence Celebration program in line with Covid-19 protocols and guidelines.

Pantami said this is to celebrate Nigeria’s Diamond Jubilee.

The theme of the celebration is “Together at 60.”

He said to ensure inclusiveness, the thematic and creative aspects of the event would be designed by Nigerians for Nigeria.

Dr. Pantami, Chairman, Diamond/Innovation/Change Sub-Committee for Nigeria @60 Inter-ministerial Committee, in a press statement on Friday, stated: “As the saying goes, we are only as strong as we are united, as weak as we are divided.

“The Federal Government therefore wants to use this opportunity to celebrate our strength as one indivisible country. Also provide the opportunity for Nigerians to choose their brand and harness the power of our creative minds to create other elements that will form the Brand of the Anniversary.

“The Sub Committee of the Interministerial Committee came up with a challenge in which they are looking for talented, critical thinking and creative individuals or teams to produce the slogan, photograph, and a poem for Nigerians to mark the country’s 60th Anniversary, from 1st October 2020 to 30th December 2021.”

To vote for the best brand and participate in the challenge, the Minister, urged Nigerians to visit the challenge portal: https://nigeriaAt60.gov.ng.

According to him, the best brand and concept will be presented to President Muhammadu Buhari.

Pantami said they will be used in celebrating Nigeria’s 60th Anniversary.

“The winners will also receive prizes, in addition to being part of this epoch-making event. As the country eagerly awaits the unveiling of the winning brand and other elements of the celebration, we look forward to the active participation of all,” he said. (PRNigeria)